TikTok’s Indian clones will need lots of luck and money to recreate magic of the original

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Image: TikTok

When Chinese company Bytedance’s app, TikTok, got booted out of India after a brutal border clash that left 20 Indian soldiers dead, India experienced a curious mixture of emotions — rage against China as well as a feeling of profound loss.

TikTok was a phenomenon unlike any other here, making stars out of everyday Indians from villages and small towns who had never been discovered and never would have if not for the 15-second medium. For the first time, Indians from all walks of life could connect and entertain one another, even earning a tidy sum while doing so. The ban on TikTok abruptly ended all of that.

It hasn’t taken long for homemade contenders to rush into that large, vacant space left by TikTok, all with the hopes of taking the Chinese app’s throne. Bolo Indya, Mitron, Chingari, Roposo, and a few others have turned on their turbines to take advantage of this unique opportunity to cater to this almost insatiable need for authentic entertainment.

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